Last Updated: July 1, 2026
PureSmile Orthodontics (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website puresmileorthodontics.com or contact our office. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
1. Information We Collect
Information You Provide Directly
We may collect personal information that you voluntarily provide when you:
- Fill out our contact or appointment request form
- Call or email our office
- Subscribe to communications from our practice
This information may include your name, email address, phone number, and any message or question you submit.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address and browser type
- Pages visited and time spent on the site
- Referring website or search terms used to find us
- Device type and operating system
This data is collected through standard web server logs and tools such as Google Analytics.
2. How We Use Your Information
We use the information we collect to:
- Respond to your appointment requests, questions, or inquiries
- Communicate information about our services, office hours, and location
- Improve our website and patient experience
- Comply with applicable legal obligations
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
3. HIPAA Notice
This website is not intended for the submission of protected health information (PHI). Please do not submit sensitive medical or dental health information through our contact form. Any PHI shared directly with our office staff is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA). Our full HIPAA Notice of Privacy Practices is available at our office upon request.
4. Cookies
Our website may use cookies — small text files stored on your device — to enhance your browsing experience and analyze site traffic. You may instruct your browser to refuse cookies or alert you when cookies are being sent. Note that some parts of our site may not function properly if you disable cookies.
5. Third-Party Services
Our website may use third-party services including:
- Google Analytics — for website traffic analysis (governed by Google’s Privacy Policy)
- Contact Form 7 — for processing form submissions
- Google Maps — for displaying our office location
These third parties have their own privacy policies governing the use of your information. We encourage you to review their policies separately.
6. Data Security
We implement reasonable technical and administrative measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
8. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any site you visit.
9. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or request deletion of information we hold about you. To exercise any of these rights, please contact us using the information below.
10. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of our website after any changes constitutes your acceptance of the revised policy.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us:
PureSmile Orthodontics
Chicago, IL
Email: drli@puresmileorthodontics.com
Website: puresmileorthodontics.com